Hello. I'm Vic, a digital content strategist with expertise in food.

Maybe you want a day’s advice on content writing for SEO or what and when to post on Instagram. Or perhaps you need me to audit the content on your current site, and help you find actionable routes through analytics to help you find content gaps.

Why me? I’ve worked with brilliant multi-channel brands, people and agencies in full-time, part-time and freelance roles. I’ve been client-side, agency-side, and in private, non-profit and public sectors.

Previous companies and brands include BBC Good Food, BBC Food, delicious., Healthy Food Guide, UKTV Food and Waitrose & Partners, plus BBC Gardeners’ World, Top Gear, Lonely Planet, Bill & Melinda Gates Foundation, BUPA, Facebook and United Nations.

I’m proficient with Google Analytics, Google Search Console, Instagram, Facebook (pages and groups), Pinterest, TikTok and Twitter, including associated scheduling products and platform-specific insights. Everyday use of Trello, Slack and any type of video call of your choice.

Outside work? Professional cat botherer, fan of a cold sea swim, lover of a comprehensive cocktail cabinet. I love public art and making cakes (see my Insta).

Need more?

If you want my full cv, head to LinkedIn. Or here's the compact version.

An English degree got me a job writing about underpants for Freemans catalogue, both in print and online.

Moved to BUPA around 1997 to get some serious writing experience. This included pioneering a health content strategy for their fledgling website.

In 2000 I took a plum job at the BBC, as editor of 'Homes'. Over four years, I commissioned, wrote and edited in food, travel, homes and motoring. Segued over to UKTV to relaunch their cross-platform offer, uktvfood.co.uk.

Back to BBC Worldwide. I launched the landmark site bbcgoodfood.com, many food and natural history apps, worked on major projects with BBC Earth, Lonely Planet and Gardeners' World. I was head of product development for Good Food when I left to join data viz biz Beyond Words Studio in 2015, where I got agency, client and data experience.

I went freelance in April 2017.

Sounding good?

email me a few details, we'll take it from there.

I don't work for free, but I won't fleece you either. Happy to discuss a day rate or project-based rate.